CompAI

This project was developed as part of my work at Alpha Efficiency for the client CompAI. All content is protected by copyright and subject to confidentiality agreements. It is presented here for illustrative purposes only to showcase my involvement in the design process. It may not be reproduced or distributed without the express authorization of the parties involved.
Alpha Efficiency Team Members:
UX UI Designers: Nathalie D. Rodriguez
Project Manager: Lourdes Romero
Developer: Hernán
Chief Executive Officer: Brian Dordevic
Client: CompAI

About the Project

The project involved creating a landing page based on the existing website, running in parallel on HubSpot to attract more clients. I rewrote the titles, built a strong hero section, and added client logos to boost credibility. The page is lighter, faster, and conversion-focused, with clear CTAs, strategic contact forms, and optimized content hierarchy. SEO improvements ensure it performs alongside the existing site while driving more clicks, engagement, and qualified leads.

Responsive Design

PC size

PC size

Mobile size

Mobile size

UX-Driven Upgrade

The new landing page was built as a superior version of the current site, combining marketing impact with user-centered design. It focuses on driving higher engagement, generating more qualified leads, and ultimately boosting sales through a faster, cleaner and more conversion-oriented experience.

  • Lightweight and faster, improving overall load time and user experience.
  • High-impact headlines crafted to capture attention and boost engagement.
  • Contact forms positioned strategically for quick user actions.
  • Video testimonials from major clients now placed higher and much more visible than before, strengthening social proof.
  • Fully SEO optimized, ensuring it performs in parallel with the existing site while driving more clicks and sales.

Programs Used

FigmaAdobe Illustrator

Guided Design Choices

I always provide clients with multiple design options, whether it’s different images, alternative layouts, or content placement on subpages or overlays. I make sure they understand the rationale behind every choice, explaining why one element works best here and another is better elsewhere. This approach not only gives clients confidence in the design decisions but also ensures that every element is strategically positioned to drive engagement, improve usability and deliver measurable results.

By guiding clients through the reasoning, I turn design choices into a clear, results-focused strategy.

Carrousel 1
Carrousel 2
Carrousel 3

Conversion-Focused Redesign

I transformed the landing page into a high-performing marketing and sales tool with just a few strategic changes. By optimizing page speed, crafting high-impact messaging, highlighting client video reviews, and streamlining contact forms, the page now drives clearer user journeys and stronger conversions.

Key Results & Impact (Projected / Early Metrics):

  • Greater visibility and engagement with client video testimonials.
  • Faster load times improving overall user experience and retention.
  • Contact forms positioned strategically for quick user actions.
  • This redesign shows how a UX-driven, conversion-focused approach can generate measurable business results quickly and efficiently, turning a few targeted improvements into significant growth opportunities.
Conversion Stats 1
Conversion Stats 2

Visit the website

Feel free to check out https://trycomp.ai/.