NOUS Latam

Through analysis and exploration, I identified that the platform could benefit from:

• Improved user experience through more intuitive information flow and navigation.
• Enhanced presentation of key elements like client logos and cards to encourage engagement.
• A structured approach to content layout, providing clarity and focus.

1. Enhance the visibility and usability of the platform.
2. Create a more engaging and user-friendly experience.
3. Increase client negotiations and organic growth.

Clients hiring on Nous

• Modify the content layout and introduce new features in sections where the reading flow was disrupted.
• Balance the integration of new design elements with the platform's original aesthetic.
• Streamline extensive content for easy consumption while retaining key details.

• 🆕 A new UI kit was created with components for buttons, icons, and cards to ensure design consistency.
• 🔝 The topbar stays visible as users navigate, helping build a database of professionals and businesses.
• 🌀 Logos now appear in a high-definition, animated carousel for better visibility.
• ✨ Large text blocks are redesigned with icons for easier scanning.
• ❌ "Learn more" buttons were removed as they only prompted logins, not navigation.
• 🎡 New slide and carousel cards boost engagement and curiosity.
• 🔽 The footer is reorganized into four columns with an animated logo for brand awareness.
• 📚 Text and content are structured into cards and columns for improved readability and interaction.
• 🎨 Visual hierarchy and aesthetics were refined to enhance user engagement.

After the redesign, the home page became more user-friendly and visually appealing, with a clearer layout and improved content organization. As a result, NOUS is now positioned to stand out in its field, attracting more registrations and views, fostering greater client engagement, and ultimately contributing to the company's overall growth.