Responsive Website & SaaS Review Platform

This project was developed as part of my work at Alpha Efficiency for the client Reputation Arm. All content is protected by copyright and subject to confidentiality agreements. It is presented here for illustrative purposes only to showcase my involvement in the design process. It may not be reproduced or distributed without the express authorization of the parties involved.
Alpha Efficiency Team Members:
UX UI Designer: Nathalie D. Rodriguez
Project Manager: Lourdes Romero
Developer: Federica Ulzurrum
Chief Executive Officer: Brian Dordevic
Client: Reputation Arm

Website Redesign

As part of the Alpha Efficiency team, I led the full redesign of Reputation Arm’s website with the goal of enhancing the user experience and supporting the company’s growth.

The previous version had a limited structure, minimal content and an unclear user journey.

After analyzing the site, I designed a new structure with more strategically organized sections, greater content depth and a more intuitive, streamlined and conversion-oriented user path.

The redesign includes a stronger presence of call-to-action buttons at key points in the journey, as well as newly placed contact forms that make it easier for users to reach out and generate leads. A newsletter subscription option was also implemented, providing an additional channel for direct communication with users.

Before

before

After

after

Programs Used

FigmaAdobe Illustrator

UI Design

From a UI perspective, I developed a renewed visual system that reinforces brand identity through readable typography, a modern and professional color palette, and reusable components that ensure consistency and scalability. The high-fidelity sections reflect clear visual hierarchies, coherent navigation, and microinteractions that elevate the overall user experience.

UI Design

Key UI Highlights

I carefully shaped the interface of this site to balance clarity, flow and visual harmony. My goal was to create an experience where every element feels intentional and aligned with current design standards, so navigating becomes effortless, engaging and encourages visitors to take action with confidence:

  • ★Clear hero headlines
  • ★Prominent CTAs
  • ★Clear navigation flow
  • ★Service blocks with short descriptions
  • ★Credibility Through Stats & Visual Proof
  • ★Consistent visual design
  • ★Easy-to-compare pricing layout
  • ★Accessible contact form
Key UI highlights

SEO Improvements

  1. Optimize title tags with local keywords
  2. Unique meta descriptions for each page
  3. Proper H1, H2, H3 structure with relevant keywords
  4. Keyword-rich, clear content on all pages
  5. Improve site loading speed
  6. Ensure mobile-first responsiveness
  7. Internal linking between pages and blog
SEO Improvements

Challenges

The main challenge of this project was ensuring the site was fully responsive without compromising quality, while integrating creative elements that showcased and organized a large amount of information. I had to balance visual creativity with clarity, making sure every section remained engaging and easy to navigate on any device.

PC Size

Challenges PC Size

Mobile Size

Challenges Mobile Size

Visit the Website

Feel free to check out reputationarm.com.